It seems that wherever digital billboards are installed, the advertisers quickly follow. This is because advertisers recognize that digital billboards can deliver timely, relevant messages to a mobile audience. Advertisers, marketers, and business owners who are thinking of using digital billboard advertising for their campaign strategy will no doubt have questions about where to start and how to make it into a really effective advertising campaign. And that is why I have enumerated here several areas that are important to advertisers when talking about digital billboards.
1. Digital billboards are more targeted and harder to ignore compared to other mediums.
People spend most of their waking hours outside their homes. This means that they have less time to view advertisements in other media except, that is, for billboards. Digital billboard advertising cannot be ignored like television or radio advertisements that can be skipped over by simply changing a channel or speeding through them on a DVR. Nor can they be filtered out with a pop-up blocker on the internet. Digital billboards are available 24 hours a day and 7 days a week. It’s always there and your audience won’t be able to do anything about it except look.
2. Digital billboards are also uniquely flexible.
Day parting is revolutionizing the billboard industry. Businesses can now use digital billboards to target customers with messages that are immediately relevant to them. And no other medium can do this as quickly, graphically and cost-effectively as digital billboard advertising. There are advertisements that change with temperature, advertisements that change depending on the time of the day. They can also be placed practically anywhere and used for anything such as subway advertising, bus shelter advertising, airport advertising, malls, train tunnels, and even buses for digital bus advertising. There are so many possibilities and opportunities that are yet to be explored with digital…